WOOD THUMB | Marketing, Branding + Packaging Design

When I started at Wood Thumb, I was in the midst of my second year of grad school and had recently moved to San Francisco full-time. The sawdust-laden woodshop was a welcome and familiar environment for me, coming from a family of woodworkers myself.

Chris, the owner, provided some preexisting style guidelines, but also allowed me the freedom to get creative. I also worked alongside a Marketing Consultant, Alana Corbett, whose guidance helped to expand the brand’s market reach.